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  Home > Product and Services > Direct Marketing
  Direct Marketing
Direct marketing
 
 
Direct Marketing

With offices in the majority of the countries in the EU, we offer a full direct marketing programme covering UK, Germany, Austria, Switzerland, France, Italy, Spain, Portugal, the Benelux countries and the four Nordic countries – on either a local basis and/or a Pan European basis.

How we work:

Acquisition & Loyalty:  We design and implement direct marketing programmes to gain new customers and nurture customers with upgrade and cross-selling activity.

Sponsorships & Partnerships: We work with sponsors and partners (credit card companies, banks, motor organisations and utility companies) locally and across Europe, to offer insurance products that build loyalty and offer value-added services to their customer base.

Information Technology:  We have a dedicated IT team in place to assess and look after your IT needs.

What we can offer:

    • Bespoke reporting
    • Data analysis
    • Targeting, profiling & propensity modelling
    • Systems assessment & review
    • IT project management

Insurance Product Design & Development:  We work with our partners to develop the right products for their customer base, evaluating the risk and underwriting, and getting the products out into the market efficiently and with speed.

E-commerce:

We offer e-commerce capability in UK, Germany, Austria, Switzerland, France, Italy, Spain, Portugal, the Benelux countries and the four Nordic countries – on either a local basis or a pan-European basis.

How we work:

Simplicity and Value-For-Money:  We design simple, clear, easy-to-buy products, and we use our online distribution to reduce costs and pass savings on to our customers.

Partnerships: we work with partners such as online travel agents, banks and building societies, airlines, and travel services providers, both locally and at a European level, to offer relevant insurance products that build customer loyalty and support brand values.

Information Technology: We have a dedicated team of web builders responsible for the creation and maintenance of our European e-commerce platform.

What we can offer:

    • A variety of co-branding and branding models
    • Simple online tracking for partner sales
    • The ability to go live quickly when required
    • Integration into partner websites via a range of technical solutions
    • Websites that are and will continue to be compliant with local country insurance law, data protection, distance marketing and other applicable directives and legislation

Insurance Product Design & Development: We design and develop products that allow targeted and specific marketing to an increasing number of clearly-defined customer segments, allowing us to support our partners in their focused marketing activities.


     
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ACE European Group Limited is authorised and regulated by the Financial Services Authority.
Registered office: ACE Building, 100 Leadenhall St, London, EC3A 3BP.
Registered in England, Company no. 1112892. ACE is not responsible for the content of external internet sites