Direct Marketing
With offices in the majority of the countries in the EU, we offer a full direct marketing programme covering UK, Germany, Austria, Switzerland, France, Italy, Spain, Portugal, the Benelux countries and the four Nordic countries – on either a local basis and/or a Pan European basis.
How we work:
Acquisition & Loyalty: We design and implement direct marketing programmes to gain new customers and nurture customers with upgrade and cross-selling activity.
Sponsorships & Partnerships: We work with sponsors and partners (credit card companies, banks, motor organisations and utility companies) locally and across Europe, to offer insurance products that build loyalty and offer value-added services to their customer base.
Information Technology: We have a dedicated IT team in place to assess and look after your IT needs.
What we can offer:
- Bespoke reporting
- Data analysis
- Targeting, profiling & propensity modelling
- Systems assessment & review
- IT project management
Insurance Product Design & Development: We work with our partners to develop the right products for their customer base, evaluating the risk and underwriting, and getting the products out into the market efficiently and with speed.
E-commerce:
We offer e-commerce capability in UK, Germany, Austria, Switzerland, France, Italy, Spain, Portugal, the Benelux countries and the four Nordic countries – on either a local basis or a pan-European basis.
How we work:
Simplicity and Value-For-Money: We design simple, clear, easy-to-buy products, and we use our online distribution to reduce costs and pass savings on to our customers.
Partnerships: we work with partners such as online travel agents, banks and building societies, airlines, and travel services providers, both locally and at a European level, to offer relevant insurance products that build customer loyalty and support brand values.
Information Technology: We have a dedicated team of web builders responsible for the creation and maintenance of our European e-commerce platform.
What we can offer:
- A variety of co-branding and branding models
- Simple online tracking for partner sales
- The ability to go live quickly when required
- Integration into partner websites via a range of technical solutions
- Websites that are and will continue to be compliant with local country insurance law, data protection, distance marketing and other applicable directives and legislation
Insurance Product Design & Development: We design and develop products that allow targeted and specific marketing to an increasing number of clearly-defined customer segments, allowing us to support our partners in their focused marketing activities.